Debuting his latest venture back at home, David Beckham launched his new Bodywear range for H&M at the Regent Street H&M in London, England today (February 1).
Much to the disappointment of awaiting onlookers, Becks was fully dressed for the press event, pairing a cream-colored cardigan with distressed blue jeans and brown leather boots.
Hoping to compensate for the clothed version of himself, the soccer stud treated fans to a different helping of Beckham bod - a nearly-naked golden statue replicas standing along the shop's storefront.
Earlier this week, David created quite a buzz as he teased a clip of himself wearing his new Bodywear line. The full-length version of the undergarment ad is set to premiere during the Super Bowl on Sunday.