She’s always had a passion for fashion, and now Nicole Richie is taking aim at mainstream America with The Nicole Richie Collection for QVC.
The “Simple LIfe” cutie has come up with a new lineup of dresses, blouses, jackets, and accessories priced from $75 to $257 set to debut on the televised shopping show on February 24th.
Nicole shared, “QVC is a well-oiled machine and to be in business with them is so exciting because it gives me an opportunity to design for a much broader range of women. I wanted you to be able to walk into your closet with your eyes closed and pick something special.”
“I want to connect with the women watching by letting them know that we are similar in many ways; I’m a mother of two and I work. We all want to feel relaxed on the inside but stylish on the outside. And that’s what I’m trying to provide.”
QVC honcho Doug Howe explained, “Nicole represents a unique combination of designer and celebrity. She has a strong point of view about bohemian influence, from flowing shapes and a love of prints, which always resonate strongly with our customer.”