If there was ever a reason to take a good hard look at diet Coke, it’s now. Diet Coke Australia has announced that US actor and global heart-throb, Chace Crawford, will be the new face of diet Coke for 2012.
But better yet, the new “diet Coke Guy” will be visiting Australia for his first time this April to unveil the advertisements and meet Aussie fans.
Diet Coke is offering fans and their friends the opportunity to get up-close and personal with Chace, with consumers invited to suggest things for him to do while he’s here to help him experience the lighter side of life in Australia.
His first-ever ad campaign, a cheeky collaboration with diet Coke Australia, is designed to inspire young women to live life with a light, carefree style, and inspire a bit of indulgence and spontaneity. I speak for plenty of women in Australia when I say: Your wish is our command Chase!
In the same vein, Chace will be Down Under with diet Coke on April 23 and 24, and he’ll be doing things his way … with a bit of style, cachet and excitement.
One lucky Aussie with an original suggestion will have the opportunity to surprise their friend with a light, cheeky ‘diet Coke moment’ with Chace.
“I’m a massive diet Coke fan and I’ve always wanted to visit Australia, so I’m thrilled to be the new face of diet Coke Down Under. I’ve heard that Aussies know how to have a good time, so I can’t wait to meet fans and see what exciting things diet Coke has in store for me,” Chace said. “I want to have an awesome trip, be spontaneous, have a good laugh and see the real side of Australia. I’m most especially looking forward to surprising a couple of fans with a ‘diet Coke moment’.”
Fans who want to have the chance to hang out with Chace can head to the diet Coke Australia Facebook page and suggest something unexpected for Chace to do with their friend in Oz. When he arrives, they will also be able to check out behind the scenes photos and video from his visit on the page.